Nashville, TN — USA

If I had more time I would have written you a shorter letter...


So you're thinking of starting a business....that's great! People often ask me how Sweet Meat Jerky got going. After hundreds of lousy 'elevator pitches', I finally have a concise response. But in the beginning it was less simple.

When you're starting a business, you might find yourself managing a variety of projects, fretting about cash flow, and - if you're doing it right - learning a lot. In the spirit of the latter, I'd like to share a few pieces of wisdom that I've been given along the way. 

1. develop mentors early. I owe my mentors an enormous debt of gratitude. When problems arise that seem insurmountable (and trust me, they will) who better to learn from that someone who has experienced a similar issue? If you can, find others in your industry. Don't be afraid to think big; you might be surprised at how accessible many people are.

2. write a business plan, and then set it aside. I see a lot of entrepreneurs think themselves out of a great business opportunity. Startups are full of risk...that is what makes them fun, exciting, and potentially so rewarding. Develop a clear, well defined path to profitability and then get out there and make it happen!

3. bootstrap! Many people preach this lesson but only a few truly practice it. If you're not prepared to make extreme personal and financial sacrifices, you're probably not ready to launch your startup. Question every expense and ask yourself, "is there a way I can accomplish my goals more cheaply, more effectively, or more creatively"? If the answer is no...keep thinking ;)


If you have questions or think I can help you in some way, don't be shy.

Have a great afternoon, friends!

ps: currently listening to "Avalanche" by Walk The Moon

Sep 27, 2015